Revolutionary Movements in Modernization

February 18th, 2016

Ornamentation and Crime by Adolf LoosThe Founding and Manifesto of Futurism by F.T. Marinetti


Lecture by Riyaz Tayyibji


Beginning of the twentieth century saw the birth of modernism. Modern philosophers believed the traditional orders of art, architecture, literature, society and religion to be obsolete in the light of the new ideas on economic, political and social conditions of the emerging industrialized world. Simplified forms and diminishing of ornament largely characterized modern architecture in sync with the rapid technological advancement and the transformation of society.

Adolf Loos, a young architect in Vienna became known for the radical statements he made reproving ornamentation. In his revolutionary essay, ‘Ornament and Crime’ in 1908, he explored the idea that the progress of culture is associated with the deletion of ornament from everyday objects. According to him, the modern age people had evolved to a point where they didn’t need to submit themselves to primitive adornment that used to be the need for some cultures in the historic age. That it was therefore a crime to impose craftsmen and builders to squander their time on ornamentation that served to hasten the time when an object would become outdated. Loos spoke of the social cost of ornamentation and felt that ornament belonged to the rich imperial class and was not essential in the functionality of the object. Thus it could be done away with to hasten the process of mass production. As an object evolves, it becomes simpler and cheaper. Bicycle and pencil are the emblems of simplicity. Loos attacked contemporary design as well as the imitative styling of the nineteenth century.  He looked on contemporary decoration as mass-produced, mass-consumed trash. He asserted that for a culture to evolve the removal of ornamentation from functional objects was necessary.

Loos acted as a model and a seer for architects of the early twentieth century. His fight for freedom from the decorative styles of the nineteenth century led a campaign for future architects. Around the same time in 1909, in Sicily, Italy, F. T. Marinetti along with other young revolutionary ‘Futurist’ thinkers wrote the volatile article ‘The Founding and Manifesto of Futurism’ in the Le Figaro, Paris. The manifesto became a foundation document for a new artistic movement, which called for a dismissal of the past and the celebration of innovation and aggressive action as the fiery writing glorified technological progress and industrialization. Antonio Sant’Elia, a builder by training published a manifesto Futurist Architecture in 1914, where is stated that “the decorative value of Futurist architecture depends solely on the use and original arrangement of raw or bare or violently colored materials”. He had a vision of a highly mechanized city with towering skyscrapers, magnificent bridges and aerial walkways that exalted modern technology.

That time was of revolutionary thoughts, the fire in their belly, the fight to make a change, of speed and of innovation. A moment when time stood still, as the young and the agitated spoke up to make a difference, a monumental time in the history of modernization.


(Word count: 485)

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